Smarter funnels with better leads.
Our
Expertise
We map and build custom funnels that drive leads, nurture them effectively, and shorten your sales cycle.
Funnel Mapping & Strategy
Visual blueprint outlining each stage, touchpoint, and conversion goal.
Audience Segmentation Strategy
Define cold, warm, and hot traffic and tailor their paths accordingly.
Offer & CTA Flow
Design
Placement and progression of calls to action that align with funnel intent.
Landing Page &
Ad Integration
Ensure every traffic source connects to the right destination and message.
Email & Nurture Sequence Frameworks
Timed communications to build trust, educate, and convert.
Funnel Automation Logic
Triggers, tags, and decision trees built into your CRM or automation platform.
Performance Tracking
Points
Defined KPIs, triggers, and fallback conditions to monitor every step.
Cross-Channel Funnel Alignment
Unified experience across email, paid ads, organic, and remarketing.
Featured
Work
From killer branding to performance-driven digital strategies, we help businesses stand out, scale up, and dominate. Our work isn’t about chasing trends; it’s about redefining them.
Dairyworks
Agriculture
Branding + Identity, Lead Generation, & Customer Retention
Pristine Beauty
Skincare
Branding + Identity, Lead Generation, &
Sales Enablement
Sales Enablement
Client Overview
Dairyworks is a trusted, family-run dairy equipment supplier, serving American dairy farms for over 30 years. Known for their reliability, craftsmanship, and deep roots in the farming community, Dairyworks combines heritage values with hands-on expertise to keep dairy operations running smoothly across the U.S.
The Goals
As a legacy business, Dairyworks needed a website that would honor its heritage while appealing to today’s digital-first audience. Their core goals included:
- Designing a website that authentically represents the brand’s values
- Creating a fast, streamlined user experience for farmers and vendors
- Establishing a credible, modern online presence to support long-term growth
Our Approach
Strategy & Execution
Branding + Identity:
We led with a UX-first design philosophy rooted in clarity, trust, and speed—just like Dairyworks' own service ethos. The structure prioritized quick access to core offerings, contact information, and brand credibility.
We led with a UX-first design philosophy rooted in clarity, trust, and speed—just like Dairyworks' own service ethos. The structure prioritized quick access to core offerings, contact information, and brand credibility.
Lead Generation:
To attract a new generation of buyers while staying true to the brand’s legacy, we focused on organic visibility through SEO. By optimizing on-page content, metadata, and search architecture, we ensured Dairyworks ranked for high-intent, industry-specific queries. The result was a steady stream of inbound traffic from farmers and vendors actively seeking refrigeration and equipment services.
To attract a new generation of buyers while staying true to the brand’s legacy, we focused on organic visibility through SEO. By optimizing on-page content, metadata, and search architecture, we ensured Dairyworks ranked for high-intent, industry-specific queries. The result was a steady stream of inbound traffic from farmers and vendors actively seeking refrigeration and equipment services.
Customer Retention:
We developed a lifecycle email strategy to keep Dairyworks top-of-mind with existing clients—featuring seasonal service reminders, maintenance tips, and product education. Paired with a content strategy focused on retention, we created value-first materials that reinforced Dairyworks’ expertise and reliability—building long-term trust and customer loyalty with every send.
We developed a lifecycle email strategy to keep Dairyworks top-of-mind with existing clients—featuring seasonal service reminders, maintenance tips, and product education. Paired with a content strategy focused on retention, we created value-first materials that reinforced Dairyworks’ expertise and reliability—building long-term trust and customer loyalty with every send.
Key Platform
- Development: Webflow
- Performance: Optimized for fast load times and mobile usability
- Marketing Channels: LinkedIn, Google, Email
Visual & Creative Highlights
- Minimalist Layout with Heritage Cues
We used a grid-based structure, soft neutral tones, and subtle typographic nods to tradition—bridging old-school reliability with modern usability - On-Brand Photography and Iconography
We incorporated real service imagery and custom farm-inspired icons to build authenticity and break away from cold, corporate templates - Streamlined Navigation for Utility
A sticky header, clear CTAs, and no-nonsense menu structure make it easy for busy farm operators to find what they need—fast
Results
Qualitative Wins
- A faster, mobile-optimized experience that mirrors Dairyworks’ service efficiency
- A brand-aligned, professional site that builds trust with existing and new customers
- A modern digital foundation built for scalability as the business continues to grow
Client Overview
Pristine Beauty is a vibrant player in the beauty industry, offering a carefully curated collection of premium beauty products from multiple trusted vendors. With an ethos rooted in accessibility, elegance, and empowerment, Pristine Beauty makes high-quality skincare and makeup products available to women aged 25–60—without the luxury price tag.
The Goals
Pristine Beauty sought to carve out a strong digital footprint in an ultra-competitive beauty landscape. The main objectives included:
- Designing a modern, elegant website that reflects the brand’s values
- Driving qualified traffic through SEO and targeted social media campaigns
- Generating consistent online sales through an optimized e-commerce experience
Our Approach
Strategy & Execution
Branding + Identity:
We delivered a sleek, editorial-inspired UX/UI approach tailored to showcase a curated product catalog. Built on Webflow, the site emphasizes clarity, elegance, and seamless conversion pathways—from homepage discovery to product checkout.
We delivered a sleek, editorial-inspired UX/UI approach tailored to showcase a curated product catalog. Built on Webflow, the site emphasizes clarity, elegance, and seamless conversion pathways—from homepage discovery to product checkout.
Lead Generation:
On the marketing side, we implemented an organic-first growth strategy, focusing on long-tail SEO optimizations and search-optimized content architecture. Simultaneously, we launched targeted campaigns on Meta platforms to drive traffic and build retargeting audiences.
On the marketing side, we implemented an organic-first growth strategy, focusing on long-tail SEO optimizations and search-optimized content architecture. Simultaneously, we launched targeted campaigns on Meta platforms to drive traffic and build retargeting audiences.
Customer Retention:
We crafted high-impact product landing pages designed to convert at every scroll—combining persuasive visuals, crisp messaging, and social proof. Automated sales flows handled abandoned carts, welcome series, and limited-time offers, ensuring shoppers were engaged from first click to final checkout.
We crafted high-impact product landing pages designed to convert at every scroll—combining persuasive visuals, crisp messaging, and social proof. Automated sales flows handled abandoned carts, welcome series, and limited-time offers, ensuring shoppers were engaged from first click to final checkout.
Tools & Stack
- Development: Webflow
- Marketing Channels: SEO (Google Search), Meta Ads (Facebook/Instagram)
- Analytics: Google Analytics, Meta Events Manager
Visual & Creative Highlights
- Immersive Product Showcases:
A clean, conversion-ready interface featuring high-resolution product visuals, interactive filtering, and scroll-based animations - Engaging Social Creatives:
A series of eye-catching ad creatives tailored for Meta platforms, spotlighting seasonal offers, user testimonials, and beauty bundles
Results
Qualitative Impact
- 25,000+ website events tracked
- 3,500+ unique users engaged
- First sales came through within 90 days of launching ad campaigns
Qualitative Wins
- A significant uplift in brand trust and customer confidence
- Scalable content architecture for ongoing SEO growth
- Positive client feedback and an elevated brand presence across platforms
M.M. Hayes
Technology
Branding + Identity & Lead Generation
AADI
Healthcare
Branding + Identity & Lead Generation
Client Overview
M.M. Hayes is a software company rooted in purpose: improving life at work. With a 50-year legacy and headquarters in the historic Sage Mansion in Albany, NY, the company provides cashless payment solutions and workforce management tools to small and medium businesses across the United States. Their human-first approach and decades-long reputation set them apart in a competitive tech landscape.
The Goals
To reflect the scale, trust, and heritage of M.M. Hayes in a modern light, the project focused on:
- Developing a refreshed brand identity rooted in the company’s mission
- Designing a clean, accessible website that tells their story with clarity
- Creating a digital experience that resonates with decision-makers
Our Approach
Strategy & Execution
Branding + Identity:
We began with brand discovery sessions to distill the core identity of M.M. Hayes—balancing legacy, reliability, and innovation. This insight informed a new visual system and digital strategy, carried through to UX, layout, and tone. The website, built on Wordpress, emphasized intuitive navigation, clear service hierarchies, and conversion-ready touchpoints for lead generation. Typography, colors, and iconography were all crafted to reflect both modern tech aesthetics and long-standing trust.
We began with brand discovery sessions to distill the core identity of M.M. Hayes—balancing legacy, reliability, and innovation. This insight informed a new visual system and digital strategy, carried through to UX, layout, and tone. The website, built on Wordpress, emphasized intuitive navigation, clear service hierarchies, and conversion-ready touchpoints for lead generation. Typography, colors, and iconography were all crafted to reflect both modern tech aesthetics and long-standing trust.
Lead Generation:
To support M.M. Hayes’ shift toward a modern, scalable digital presence, we implemented a multi-channel lead generation strategy centered around visibility, relevance, and qualified capture. We launched targeted LinkedIn Ads with segmented messaging to speak directly to decision-makers in SMBs—driving traffic to custom lead capture landing pages optimized for conversions. Simultaneously, we executed an SEO strategy that boosted organic discoverability around workforce management and cashless payment queries. Every campaign was supported by real-time ROI tracking, enabling the team to understand which audiences, keywords, and messages were generating the most value—and refine accordingly.
To support M.M. Hayes’ shift toward a modern, scalable digital presence, we implemented a multi-channel lead generation strategy centered around visibility, relevance, and qualified capture. We launched targeted LinkedIn Ads with segmented messaging to speak directly to decision-makers in SMBs—driving traffic to custom lead capture landing pages optimized for conversions. Simultaneously, we executed an SEO strategy that boosted organic discoverability around workforce management and cashless payment queries. Every campaign was supported by real-time ROI tracking, enabling the team to understand which audiences, keywords, and messages were generating the most value—and refine accordingly.
Tools & Stack
- Development: Wordpress
- Marketing Channels: LinkedIn, Google
- Performance: Fast-loading, scalable, and mobile-optimized
Visual & Creative Highlights
- Heritage-Inspired Modern Design:
The new site architecture brings together historic roots and forward-thinking solutions. Clean layouts, contemporary sans-serif typography, and a deep blue/gold palette convey authority and trust - Dynamic Interactions and Micro-UX:
Subtle transitions, hover states, and sticky CTAs were implemented to keep the experience engaging without overwhelming the user - Engaging Social Creatives:
Homepage and product pages were rewritten to emphasize impact—translating complex software capabilities into benefits that resonate with decision makers
Results
Qualitative Wins
- A fast, responsive website that reflects the maturity and mission of the M.M. Hayes brand
- A future-ready brand identity and digital foundation for marketing growth
- Strong internal alignment on brand story and voice across teams
Client Overview
Albany Advanced Digital Imaging is a cutting-edge service provider in the healthcare and research space, empowering principal investigators and research teams with affordable slide scanning solutions. Their mission is simple but powerful: level the playing field for academic labs by offering high-tech imaging tools at a fraction of traditional costs.
The Goals
To align their outward presence with their bold mission, Albany Advanced Digital Imaging needed to:
- Establish a credible and modern brand identity that reflects their innovation
- Design a website that communicates complex technical services with clarity
- Create a platform that inspires trust among PIs, research teams, and institutions
Our Approach
Strategy & Execution
Branding + Identity:
We approached the project with a clarity-first UX strategy, designed to translate highly technical capabilities into approachable, benefit-driven messaging. Every design choice was rooted in accessibility, scalability, and scientific credibility. Built using Webflow, the site is responsive, performance-optimized, and structured for future growth—whether for showcasing case studies, service updates, or expanding capabilities.
We approached the project with a clarity-first UX strategy, designed to translate highly technical capabilities into approachable, benefit-driven messaging. Every design choice was rooted in accessibility, scalability, and scientific credibility. Built using Webflow, the site is responsive, performance-optimized, and structured for future growth—whether for showcasing case studies, service updates, or expanding capabilities.
Lead Generation:
To connect with principal investigators and research teams in a meaningful way, we launched a targeted LinkedIn Ads strategy focused on precision audience segmentation. By identifying niche academic and healthcare segments, we were able to deliver tailored messaging that spoke directly to the needs of grant-driven labs and institutions.
To connect with principal investigators and research teams in a meaningful way, we launched a targeted LinkedIn Ads strategy focused on precision audience segmentation. By identifying niche academic and healthcare segments, we were able to deliver tailored messaging that spoke directly to the needs of grant-driven labs and institutions.
Tools & Stack
- Development: Webflow
- Marketing Channels: LinkedIn
- Performance: Optimized for fast load times and mobile usability
Visual & Creative Highlights
- Scientific Precision, Humanized Aesthetics:
A minimal yet bold design language with a monochrome and blue accent palette evokes both clinical precision and academic integrity - Simplified Service Architecture:
Clear pathways for different research team needs (e.g., pricing, how it works, upload flow) make it effortless to understand and engage with their offering - Responsive, No-Frills UX:
The site loads quickly, adapts elegantly across devices, and minimizes cognitive load—perfect for busy researchers seeking answers, not fluff
Results
Qualitative Wins
- A clear, modern, and trustworthy online presence that elevates the brand’s scientific mission
- A site that feels as advanced as the technology it represents—yet as accessible as the labs it serves
- Positive feedback from academic partners and improved clarity in lead generation
Ideal
For
Brands that need more structure in how leads move through their pipeline, or want to convert traffic more effectively through automation.
Brands
With disconnected touchpoints or messaging gaps.
Businesses
Running multiple campaigns or offers.
Companies
Selling high-ticket products or services with longer cycles.
Teams
Scaling paid traffic and email simultaneously.
Our
Process
We turn disconnected efforts into a high-functioning system that delivers predictable, scalable results.
Map
Build
Connect
Optimize
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