Sending an email campaign is the most effective way to get new customers, but it's also a lot of work.
You have to create emails that are engaging and easy for your audience to read. You need a system that can send out these emails at scale while keeping track of who opens them and what they do next. And you need this all in a platform that's affordable and easy-to-use so you don't waste time on setup or maintenance tasks.
Brandsbyday has you covered. Our email marketing expertise makes sending mass personalized campaigns a breeze. We work to create emails that incorporate automated follow up sequences, A/B testing tools, social media integration, and lead scoring features. We're trusted by brands throughout the United States and have helped them grow their businesses online through email marketing.
businesses use email marketing to reach customers.
are not optimized for mobile devices.
are personalizing emails based on gender, race, ethnicity.
We work hard to ensure your email campaigns align with your overall marketing and branding strategies. It is important to portray the right message when communicating with your customers and we cross-reference all channels to make sure your email campaigns are successful. Click to learn more about our Marketing Strategy services.
The more relevant your email communication is, the more likely your audience will continue to engage with it. Of course, no email audience is a monolith, so we split up your email list based on certain audience characteristics to help you increase relevance, open rates, click-through-rates, and campaign engagement.
4 Types ofCampaigns
One of the most popular ways to send information in an email is through a newsletter. You can use it to share helpful knowledge and tools that your subscribers want. It is important to add value, like engaging content or announcements about new services.
An acquisition email can be used to capture people who have subscribed to your emails, but have not yet bought from you. They might want a deal or information that will convince them to buy from you.
Your business might want to send messages to people who have not interacted with it lately. This way, you can keep the lines of communication open. Retention emails are a good email campaign strategy that you can use to keep your hard earned customers.
Promotional emails are a good way for your business to get more sales. You can send these out with coupons or deals that will encourage people to buy something new from you or encourage existing customers to purchase additional products.
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