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Custom ecommerce, mobile, nonprofit, and B2B website development services
We are a custom and responsive website development company located in Upstate, New York.
Our process
Discovery
At the beginning stages we work with you to get a clear understanding of your future website purposes whether it be to build awareness, increase leads, or generate sales around your products & services.
News portal differs from the entertainment websites, and online resources for teenagers look different than sites for adults. Different types of websites provide visitors with different functionality, which means that different technologies should be used according to your audience.
Planning
Once the previous phase is complete we work to develop a sitemap which is an important tool for understanding how your website works and what they contain. It can show the relations between different pages, which helps with navigation while browsing or looking at information on specific topics of interest.
Before we even start coding or designing anything there is a necessity to get approval from our customers that everything is to their liking so we can begin the next phase of developing. In this case, we create wireframes which are visual representations and mockups for what your website will look like.
Design
The primary function of the wireframe layout is to represent the information structure, visualize the content, and demonstrate the basic functionality. Layouts contain colors, logos, images and can give a general understanding of your future website.
After we complete the first draft of the page layouts, we review with you to get your feedback on what you like and possibly don't like. If there are any changes that need to be made based on your feedback, we go back to the drawing board, rinse and repeat, until you are completely satisfied with the design.
Content
At this step, we work to put in writing the very essence you’d like to communicate to your target audience on your website and add calls-to-action to drive engagement, leads, and sales.
We work to align the creation of eye-catching headlines, text editing, writing new text, compiling the existing text, etc., with a consistent flow throughout your site that works well with the design phase we previously completed.
Development, Testing, and Launch
The next phase involves the actual creation of the website. We begin with the home page, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. We also integrate all frameworks and CMS to make sure that the server can handle the installation and set-up smoothly. Last but not least, we conduct the SEO ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. Click to learn more about our search engine optimization services.
We are towards the home stretch and now begin to check every single link to make sure that there are no broken ones among them. We also check every form, every script, run spell-checking software to find possible typos, and use code validators to check if our code follows the current web standards.
After our team tests and retests to make sure all functionality is working properly, we link your new or existing domain to your newly created website and your site and launch your site on the internet.
Have a project in mind? Reach out to us.
